Normally the numbers can be the most boring part of media.. But at WOGA, we found this report quite interesting! The latest numbers (from Nielsen) show that on average American adults spend 11.1 hours every day consuming media, up 19 minutes over the previous quarter.
The breakdown is even more interesting, and maybe not what you expect:
In an average week..
15 percent of adults play on a game console,
60 percent consume media on a computer,
79 percent mess around on a smartphone,
88 percent watch television,
And 92 percent of adults listen to radio!!
That’s right! WOGA! 92 -93 – and 1490!